America wins the Americas Cup for first time in 18 years and nobody cares, for now. . . This race was much like The Big Boat vs. Stars & Stripes in 1988 where 2 hideous machines raced for the cup, and then fought even harder in court to win the cup. SDYC won the lawyer battle and that race went down in history as yucky. 2010 appears to have topped the yuckiness with 2 spaceships competing in the shadow of lawsuits. These yachts are awesome to see, but no one did – not even televised in America. BMW Oracle destroyed Alinghi. Alinghi is a yacht from Switzerland. Switzerland is landlocked. Probably the most notable aspects of the race were BMW Oracle Skipper Russell Coutts winning his fourth Americas Cup and BMW Oracle Team Owner Larry Ellison watching his company gobble up Sun Microsystems while sailing in the Med.

There may be hope. Larry Ellison promises to return to monohulls and restore the glory. He has burgeed under the San Francisco Yacht Club but recently purchased a Newport Mansion, so it is likely that 34th Americas Cup will be fought offshore a great American Harbor with a nice suspension bridge. I can’t imagine America won’t shine to the idea of a beautiful yacht defending the cup off our shores. Hopefully the costs, courts and recent lack of interest won’t keep the competition away. My bet is that the Chinese enter the fray.

Now would be the time to lock in a sponsorship while the whole Americas Cup brand is bruised and lonely.