I have been meaning to update my portfolio for sometime, but have been too busy contemplating the iPad’s implications on humanity. Well, I am glad I did – since I started to ponder the idea, my favorite new site and client Mediem has been through several iterations and is now way beyond portfolio-ready. Mediem is a platform for thoughtful online dialoguing. Basically, a clean communication and opinion-sharing user interface that encourages discussion amongst folks from every corner of the globe and of every religion, opinion and thought. Not your typical flame-war-ravaged discussion board.

MEDIEM IS HERE

Couple of things about Mediem, it is really cutting edge; agile-developed in Ruby on Rails by MWKrom, dreamt up by a handful of the smartest folks I know and a complex UI packed into just two elegant screens. This is no social network play, this intellectual-networking at a global level. We are all really proud of the promise, technology and design, please take a moment to check it out.

This is not a poll, we will not be reverting back to the old, but I would welcome feedback on the new logo. Number One rule in logo design is simplicity – say as little as you can. It is the essence, like a good chicken broth. If we boiled your entire company, strained the juices, chucked the guts and bones and scraped the fat – what is left better taste good. I am happy with the new brand, we needed it. I am ready for change – 2009 needs to be wiped off the books and we can enter the teens in style.

We are building our blog on the live server, from scratch!

From almost every perspective it appears that live-development is stupid; unprofessional, poor-SEO, brand-damaging and more. But there are two overlooked reasons for Tide Rise developing our site in real-time and live to all:

1. We have no development server.
2. Real artists ship.

Coincidently, we are located in small village in Cambridge, MA and there is a little shop called Grey Mist that is moving out of their small digs into a bigger storefront 2 doors down on Huron Ave. We can hear their saws, hammers and sanding machines night and day and that is cool, it creates a sense of anticipation and reinforces the entrepreneurial spirit – so, now you can “hear” our tools in action while we build our storefront.