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	<title>Tide Rise Creative</title>
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	<link>http://blog.tiderise.com</link>
	<description>Boutique Advertising, Branding and Interactive Agency</description>
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		<title>Your Oxford Dictionary just went way up in value.</title>
		<link>http://blog.tiderise.com/2010/08/your-oxford-dictionary-just-went-way-up-in-value/</link>
		<comments>http://blog.tiderise.com/2010/08/your-oxford-dictionary-just-went-way-up-in-value/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:51:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[The Advertising & Design Business]]></category>

		<guid isPermaLink="false">http://blog.tiderise.com/?p=208</guid>
		<description><![CDATA[Because it is extinct.
The Telegraph reports &#8220;The next edition of the Oxford English Dictionary, the world’s most definitive work on the language, will never be printed because of the impact of the internet on book sales.&#8221;
Can you even imagine looking up a word in a printed dictionary ever again? Perhaps while your film is developing [...]]]></description>
			<content:encoded><![CDATA[<p>Because it is extinct.</p>
<p>The Telegraph reports &#8220;The next edition of the Oxford English Dictionary, the world’s most definitive work on the language, will never be printed because of the impact of the internet on book sales.&#8221;</p>
<p>Can you even imagine looking up a word in a printed dictionary ever again? Perhaps while your film is developing to the sound of your favorite records.</p>
<p><a href="http://www.telegraph.co.uk/culture/books/booknews/7970391/Oxford-English-Dictionary-will-not-be-printed-again.html">http://www.telegraph.co.uk/culture/books/booknews/7970391/Oxford-English-Dictionary-will-not-be-printed-again.html</a></p>
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		<title>cool.</title>
		<link>http://blog.tiderise.com/2010/05/cool/</link>
		<comments>http://blog.tiderise.com/2010/05/cool/#comments</comments>
		<pubDate>Fri, 14 May 2010 11:28:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fun and Weird]]></category>

		<guid isPermaLink="false">http://blog.tiderise.com/?p=205</guid>
		<description><![CDATA[
A day in PARIS from Benoit MILLOT on Vimeo.
]]></description>
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<p><a href="http://vimeo.com/8967457">A day in PARIS</a> from <a href="http://vimeo.com/benoitmillot">Benoit MILLOT</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Boring old book recommendation . . .</title>
		<link>http://blog.tiderise.com/2010/04/boring-old-book-recommendation/</link>
		<comments>http://blog.tiderise.com/2010/04/boring-old-book-recommendation/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 12:54:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.tiderise.com/?p=195</guid>
		<description><![CDATA[
A few books I keep mentioning, thinking about and recommending these past few weeks. Rework is cute and smart, quick, like a powerpoint in hardcover more than anything. Priceless is more academic and wonky, but still well written and alarming in its suggestions. I have changed the way I price products now that I have [...]]]></description>
			<content:encoded><![CDATA[<p><img style="padding:0px 0px 8px 0px;" src="http://blog.tiderise.com/wp-content/uploads/2010/04/books.jpg" alt="books" title="books" width="334" height="254" class="alignnone size-full wp-image-196" /><br />
A few books I keep mentioning, thinking about and recommending these past few weeks. Rework is cute and smart, quick, like a powerpoint in hardcover more than anything. Priceless is more academic and wonky, but still well written and alarming in its suggestions. I have changed the way I price products now that I have read it. (And now question how I value everything I purchase.)</p>
<p><a href="http://www.amazon.com/Rework-Jason-Fried/dp/0307463745/ref=sr_1_1?ie=UTF8&#038;s=books&#038;qid=1271421785&#038;sr=8-1">Rework by Jason Fried and David Heinemeier Hansson</a></p>
<p><a href="http://www.amazon.com/Priceless-Myth-Fair-Value-Advantage/dp/080909469X/ref=sr_1_1?ie=UTF8&#038;s=books&#038;qid=1271422061&#038;sr=1-1">Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone</a></p>
<p>Please comment with other books you have been enjoying. Thanks.</p>
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		<title>Excellent.</title>
		<link>http://blog.tiderise.com/2010/03/excellent/</link>
		<comments>http://blog.tiderise.com/2010/03/excellent/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 18:10:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Fun and Weird]]></category>

		<guid isPermaLink="false">http://blog.tiderise.com/?p=189</guid>
		<description><![CDATA[
Elk Hair Caddis from peter smith on Vimeo.
]]></description>
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<p><a href="http://vimeo.com/9882509">Elk Hair Caddis</a> from <a href="http://vimeo.com/psmith">peter smith</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>File this under &#8220;nobody cares&#8221;</title>
		<link>http://blog.tiderise.com/2010/02/file-this-under-nobody-cares/</link>
		<comments>http://blog.tiderise.com/2010/02/file-this-under-nobody-cares/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 13:55:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.tiderise.com/?p=178</guid>
		<description><![CDATA[
America wins the Americas Cup for first time in 18 years and nobody cares, for now. . .  This race was much like The Big Boat vs. Stars &#038; Stripes in 1988 where 2 hideous machines raced for the cup, and then fought even harder in court to win the cup. SDYC won the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://blog.tiderise.com/wp-content/uploads/2010/02/bmworacle.jpg" alt="BMW Oracle Yacht" title="BMW Oracle Yacht" width="375" height="320" class="alignnone size-full wp-image-179" /><br />
America wins the Americas Cup for first time in 18 years and nobody cares, for now. . .  This race was much like The Big Boat vs. Stars &#038; Stripes in 1988 where 2 hideous machines raced for the cup, and then fought even harder in court to win the cup. SDYC won the lawyer battle and that race went down in history as yucky. 2010 appears to have topped the yuckiness with 2 spaceships competing in the shadow of lawsuits. These yachts are awesome to see, but no one did &#8211; not even televised in America. BMW Oracle destroyed Alinghi. Alinghi is a yacht from Switzerland. Switzerland is landlocked. Probably the most notable aspects of the race were BMW Oracle Skipper Russell Coutts winning his fourth Americas Cup and BMW Oracle Team Owner Larry Ellison watching his company gobble up Sun Microsystems while sailing in the Med.</p>
<p>There may be hope. Larry Ellison promises to return to monohulls and restore the glory. He has burgeed under the San Francisco Yacht Club but recently purchased a Newport Mansion, so it is likely that 34th Americas Cup will be fought offshore a great American Harbor with a nice suspension bridge. I can&#8217;t imagine America won&#8217;t shine to the idea of a beautiful yacht defending the cup off our shores. Hopefully the costs, courts and recent lack of interest won&#8217;t keep the competition away. My bet is that the Chinese enter the fray. </p>
<p>Now would be the time to lock in a sponsorship while the whole Americas Cup brand is bruised and lonely.</p>
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		<title>Mediem. Worth the wait</title>
		<link>http://blog.tiderise.com/2010/02/mediem-worth-the-wait/</link>
		<comments>http://blog.tiderise.com/2010/02/mediem-worth-the-wait/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 14:11:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Tide Rise News]]></category>

		<guid isPermaLink="false">http://blog.tiderise.com/?p=173</guid>
		<description><![CDATA[I have been meaning to update my portfolio for sometime, but have been too busy contemplating the iPad&#8217;s implications on humanity. Well, I am glad I did &#8211; since I started to ponder the idea, my favorite new site and client Mediem has been through several iterations and is now way beyond portfolio-ready. Mediem is [...]]]></description>
			<content:encoded><![CDATA[<p>I have been meaning to update my portfolio for sometime, but have been too busy contemplating the iPad&#8217;s implications on humanity. Well, I am glad I did &#8211; since I started to ponder the idea, my favorite new site and client <em>Mediem</em> has been through several iterations and is now way beyond portfolio-ready. Mediem is a platform for thoughtful online dialoguing. Basically, a clean communication and opinion-sharing user interface that encourages discussion amongst folks from every corner of the globe and of every religion, opinion and thought. Not your typical flame-war-ravaged discussion board.</p>
<p><a href="http://www.mediem.com">MEDIEM IS HERE</a></p>
<p>Couple of things about Mediem, it is really cutting edge; agile-developed in Ruby on Rails by <a href="http://www.mwkrom.com/">MWKrom</a>, dreamt up by a handful of the smartest folks I know and a complex UI packed into just two elegant screens. This is no social network play, this intellectual-networking at a global level. We are all really proud of the promise, technology and design, please take a moment to check it out.</p>
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		<title>Dare I?</title>
		<link>http://blog.tiderise.com/2010/01/dare-i/</link>
		<comments>http://blog.tiderise.com/2010/01/dare-i/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 23:41:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.tiderise.com/?p=168</guid>
		<description><![CDATA[Stylus. Sketching, drawing, handwriting, notes. And, two handed multi-touch gesturing.
make your own predictions with this handy tool. I think there is an app too.
http://unweary.com/2010/01/prediction-score-card.html
Note that almost none of my predictions are even on the prediction sheet. . .
]]></description>
			<content:encoded><![CDATA[<p>Stylus. Sketching, drawing, handwriting, notes. And, two handed multi-touch gesturing.</p>
<p>make your own predictions with this handy tool. I think there is an app too.</p>
<p><a href="http://unweary.com/2010/01/prediction-score-card.html">http://unweary.com/2010/01/prediction-score-card.html</a></p>
<p>Note that almost none of my predictions are even on the prediction sheet. . .</p>
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		<title>Most recent time-suck</title>
		<link>http://blog.tiderise.com/2010/01/most-recent-time-suck/</link>
		<comments>http://blog.tiderise.com/2010/01/most-recent-time-suck/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 05:14:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.tiderise.com/?p=165</guid>
		<description><![CDATA[Via Vimeo / Via Blogotheque &#8211; brush up on your Spanish.

]]></description>
			<content:encoded><![CDATA[<p>Via Vimeo / Via Blogotheque &#8211; brush up on your Spanish.<br />
<object width="380" height="214"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=8522157&amp;server=www.vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=8522157&amp;server=www.vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="380" height="214"></embed></object></p>
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		<title>12 years &amp; waiting &#8211; will the Tablet &amp; Big Media deliver?</title>
		<link>http://blog.tiderise.com/2010/01/12-years-waiting-will-the-tablet-big-media-deliver/</link>
		<comments>http://blog.tiderise.com/2010/01/12-years-waiting-will-the-tablet-big-media-deliver/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 14:06:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[The Advertising & Design Business]]></category>

		<guid isPermaLink="false">http://blog.tiderise.com/?p=162</guid>
		<description><![CDATA[There is no doubt that the internet era has been exciting. I have designed, produced and maintained dozens of websites, some that are truly fantastic. The technology, reach and ongoing, living/breathing aspect to websites is very interesting and rewarding. However, from an interactive and design perspective, I preferred making CDROMs in the mid 90&#8217;s with [...]]]></description>
			<content:encoded><![CDATA[<p>There is no doubt that the internet era has been exciting. I have designed, produced and maintained dozens of websites, some that are truly fantastic. The technology, reach and ongoing, living/breathing aspect to websites is very interesting and rewarding. However, from an interactive and design perspective, I preferred making CDROMs in the mid 90&#8217;s with Macromedia Director. The biggest difference was that they took over the entire screen like a video game and you had complete control of the design &#8211; no browser rendering liabilities. We could use vibrant sound and video with no lag-time, plugins or downsampling. They were beautiful.</p>
<p>I am not sure if web designers will ever have that kind of artistic control again. But maybe tablet magazine designers will . . .</p>
<p>The scuttlebutt is that the Conde Nast, Apple, Bonnier, HP and others are working on a new standard for the display and delivery of interactive magazines. Immersive and animated, these new publications could spell relief for the industry. My money is on Apple to extend iTunes LP/Extras (the tools/environment for album liner notes and dvd-esque menus for videos) to the magazines. Then sell the magazines in iTunes to be viewed on Computers, iPhones and upcoming table (iSlate?). I think all of this runs on Webkit (the rendering engine in Safari, Chrome and other browsers).</p>
<p>So, the magazines never really succeeded in evolving into websites and were crushed by online upstarts. And now they may evolve into digital versions of themselves sold over the web and authored for display in a browser-based technology? What is the difference?</p>
<p>Stubborn Editors and Art Directors. </p>
<p>Web-people have been firecrackers &#8211; loose standards, no timelines, typos fixed after the <em>audience</em> catches them and low costs and far reach. Print Editors and Art Directors are control freaks, not because printing does not allow for errors to be fixed, but because they are control freaks; they have integrity, they adore creating something and sealing it shut, something complete and extraordinary. Magazine publishers and creators want to work on one issue at a time, release them one issue at a time and be judged one issue at a time. And soon they can in the new world.</p>
<p>I want in. I see the browser becoming a place where you find web <em>tools</em> and somewhere else (iTunes?) for <em>Media</em>. That is how it is for TV, Movies, Art, Books, Photography, Music and almost every other media &#8211; websites do not cut it. I design a great deal of brochure-ware and always feel handicapped &#8211; if 2010 means full screen, deep multimedia, single rendering engine and stereo sound are the new aspects of interactive design, color me adrenalized.</p>
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		<title>Media Madness</title>
		<link>http://blog.tiderise.com/2009/11/media-madness/</link>
		<comments>http://blog.tiderise.com/2009/11/media-madness/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 15:30:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.tiderise.com/?p=160</guid>
		<description><![CDATA[PaidContent is reporting that the movie studios are working out a new licensing deal with distributors where new releases will only be available for sale and then available for rent 30 days later. Evidently DVD sales are declining and rental models are booming (Redbox, Netflix, iTunes, etc.). Certainly there are films where ownership makes sense, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://paidcontent.org/article/419-netflix-wants-half-off-price-under-release-delay-scenario/">PaidContent</a> is reporting that the movie studios are working out a new licensing deal with distributors where new releases will only be available for sale and then available for rent 30 days later. Evidently DVD sales are declining and rental models are booming (Redbox, Netflix, iTunes, etc.). Certainly there are films where ownership makes sense, children&#8217;s movies that are watched ad nausea, personal favorites and workout videos &#8211; but the lion&#8217;s share of films we watch are one time events. The attempt by the industry to force DVD sales is understood, there is more money to be made. There is money to be made in selling $300 Hamburgers too (as long as you outlaw $5 hamburgers).</p>
<p>I do not think this is another example of Media struggling with technology, this is Media struggling with customer behavior. It seems that the average consumer is gorging media like never before, but like a whale &#8211; thousands of small morsels make up a meal. And the economics are almost the reverse of tradition. We are not buying titles, we are renting access, we are not loyal to sources, we are loyal to choice and we excpect our $200-$400/month internet, cable and mobile investment covers the licensing of the content. I have AT&#038;T, Comcast, XMradio, and iTunes expenses. I do not subscribe to a newspaper or magazine and I have not purchased a DVD in years, but my Media costs have skyrocketed. I do not think there are large sums of my money headed to the Studios, they too are earning like whales eat.</p>
<p>The studios are also losing the one-to-one connection with the consumer. Never mind the physical resonance with the brand when we purchase physical media, but the satisfaction of rental is reflected on Netflix, not Paramount. The marketing, packaging, retail and distribution choreography is major part of the Studio&#8217;s workload and presumed value.</p>
<p>So, there is still money to be made, lots and lots of money, but in a whole new manner- finish movie, upload to server, collect money forever (no need for grand opening weekends). Just let Apple and Netflix manage marketing and distribution. Best part about this model, the Studios can focus on making great movies, not forcing us to reluctantly buy landfill-destined media we watch once. Making great products means making happy customers &#8211; the essence of a good brand and great business model.</p>
<p>(Another thought &#8211; Apple has $34,000,000,000 cash on hand &#8211; how much of that would they need to buy Netflix?)</p>
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